Press Room

Aquilaria announces the launch of its haute parfumerie house, born from a fascination with the oud tree — the aquilaria — which time and resin transform into one of the most precious woods in the world. The founding collection Héritage brings together three creations composed around Morocco’s finest raw materials: oud, amber, Damask rose, saffron and orange blossom.

The house is led by Soumaya Kanouni, who devoted thirty years to the world’s greatest luxury houses in Morocco — from the Swatch Group to French jeweller Agatha, then to the helm of the Bvlgari boutique in Casablanca.

"I spent thirty years bringing the world’s finest houses to Morocco. With Aquilaria, it is Morocco offering the world its most beautiful material: its olfactory soul," says the founder.

Aquilaria also inaugurates the Aquilaria Academy, an online space where perfume is learned like a language: short lessons, quizzes and prizes.