# Press Kit — Aquilaria

**Haute parfumerie house — Casablanca, Morocco**
Press contact: contact@aquilaria.ma · aquilaria.ma

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## Press release

**Casablanca — November 2026**

**Aquilaria launches its haute parfumerie house and unveils Héritage, its founding collection.**

Aquilaria announces the launch of its haute parfumerie house, born from a fascination with the oud tree — the aquilaria — which time and resin transform into one of the most precious woods in the world.

The founding collection **Héritage** brings together three creations composed around Morocco's finest raw materials: oud, amber, Damask rose, saffron, orange blossom and Atlas cedar.

- **Oud Impérial** (Eau de Parfum) — the majesty of aquilaria: saffron, cardamom, Damask rose and oud over a trail of ambergris, sandalwood and musk.
- **Ambre du Sud** (Eau de Parfum) — liquid gold from the oases: solar amber, Madagascan vanilla and candied dates.
- **Jardin Secret** (Eau de Toilette) — the hidden freshness of the riad: mint, orange blossom and jasmine on a bed of white musk.

The house is led by **Soumaya Kanouni**, who devoted thirty years to the world's greatest luxury houses in Morocco — from the Swatch Group to French jeweller Agatha, then to the helm of the Bvlgari boutique in Casablanca.

> "I spent thirty years bringing the world's finest houses to Morocco. With Aquilaria, it is Morocco offering the world its most beautiful material: its olfactory soul." — Soumaya Kanouni, founder

Aquilaria also inaugurates the **Aquilaria Academy**, an online space where perfume is learned like a language: short lessons, quizzes and prizes — a first for a perfumery house in Morocco.

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## About Aquilaria

Aquilaria is a haute parfumerie house founded in Casablanca. Its name is that of the oud tree — the aquilaria — which time and resin transform into one of the most precious woods in the world.

The house marries haute parfumerie craftsmanship with the olfactory treasures of Morocco: amber, Damask rose, saffron, Atlas cedar, orange blossom. Each creation is a tribute — to the land, to patience, and to those who know that a perfume is a memory you wear.

The house's visual identity pays homage to Moroccan Art Deco architecture of the 1930s: deep emerald, gold, fan motifs and radiant geometries.

## The founder — Soumaya Kanouni

Soumaya Kanouni knows luxury from the inside — it has been her life's work. Thirty years spent bringing the world's finest houses to Morocco.

As Commercial Director of the Swatch Group Morocco from 1995, she built the distribution networks of iconic watchmaking names — Swatch, Tissot, Calvin Klein, TAG Heuer. She then led the nationwide rollout of French jeweller Agatha, before taking the helm, in 2011, of the Bvlgari boutique in Casablanca, of which she is a shareholder.

It was in contact with the most beautiful materials — stones, precious metals, rare essences — that an intuition was born: Morocco deserved a perfume house worthy of its olfactory treasures. Aquilaria is its fruit: the rigour of luxury placed in the service of the soul of oud.

## Fact sheet

| | |
|---|---|
| **House** | Aquilaria — haute parfumerie |
| **Founder** | Soumaya Kanouni |
| **Headquarters** | Casablanca, Morocco |
| **Collection** | Héritage — 3 creations (Oud Impérial, Ambre du Sud, Jardin Secret) |
| **Price range** | 1,190 – 2,890 MAD (50 ml and 100 ml formats) |
| **Academy** | Aquilaria Academy — free online perfume lessons and quizzes |
| **Website** | [aquilaria.ma](https://aquilaria.ma) — French, English, Arabic |
| **Social** | Instagram and TikTok: @aquilaria.ma |
| **Press contact** | contact@aquilaria.ma |

## Available assets

- `logos/` — combined mark, monogram and wordmark, in gold and white (SVG + PNG)
- `photos/` — Soumaya Kanouni (portrait), house imagery and raw materials

**Photo credit: Aquilaria.** Assets in this kit are royalty-free for editorial use, with credit.

## Press contact

For interview requests, high-resolution imagery or samples:

**contact@aquilaria.ma**